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Kenya Tourism Board (Ktb) Partners With Kenya Airways To Showcase Kenya’s Iconic Wildlife To The World
Kenya’s national carrier Kenya Airways (KQ) has entered into a partnership with the Kenya Tourism Board to promote Kenya as a tourist destination internationally, regionally and locally. The partnership involves branding of two KQ aircrafts; a Dreamliner and an Embraer with images of Kenya’s most iconic species creating visibility as a must visit destination across the airline’s network of 41 destinations. The imagery features the last two northern white rhinos in the world at Ol Pejeta Conservancy, the elephant Tuskers and lions from Amboseli National Park and the Tsavo National Park.
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The two KQ aircraft; a Dreamliner and an Embraer branded with images of Kenya’s most iconic species. The imagery features the last two northern white rhinos in the world at Ol Pejeta Conservancy, the elephant Tuskers and lions from Amboseli National Park and the Tsavo National Park.
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Tourism and Wildlife Chief Administrative Secretary (CAS) Joseph Boinett flanked by Kenya Tourism Board CEO Dr. Betty Radier, Kenya Airways CEO Allan Kilavuka, among other dignitaries during the unveiling of the branded aeroplanes.
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The designs on the aeroplanes are hinged on the conservation themes in Kenya with the Dreamliner having the last two northern white rhinos in the world (Najin and Fatu) on one side.
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Travelog Magazine's Editor-in-Chief, Thorn Mullli, could not pass the chance for a photo opportunity with the 'Pride of Africa,.
Tourism and Wildlife Chief Administrative Secretary (CAS) Joseph Boinett said the collaboration would build a strong brand association between Magical Kenya and Kenya Airways and thus increase the destination’s appeal to more consumers in all the market segments. “Aviation is a critical pillar of our tourism industry and therefore partnerships such as this one are important to ensure that we continue to arouse the interest of travellers into the destination.It is especially important at this point in time as we work towards recovering tourism fully and attracting international visitors to Magical Kenya.”
On her part, Kenya Tourism Board CEO Dr. Betty Radier lauded the National carrier for having contributed to the growth of tourism by enabling accessibility to tourism destinations in the country. She said the partnership was among the many ventures the Board had explored with a view to growing the destination tourism offerings. “About a month ago, we launched a similar partnership with KQ subsidiary,” added said Dr Radier.