W@ssup

Kenya Breweries Limited (KBL) today reinforced the growth of its celebrated WhiteCap brand with the introduction of a sleek canned beer in the market. The can pack aims to give consumers more value and convenience whilst also aligning with the brand’s eco-friendly credentials.

“Consumer demands and preferences have changed such that consumers are continually on the lookout for products that fit in with their lifestyle, have great taste, simplify their lives, catch their eye, and have a positive impact on the environment,” Ngugi Kerago, Head of Emerging Channels, explained at the launch.

White Cap Crisp Beer was introduced in the market earlier in March with a revamped taste, new labels and a refreshed premium look. It is blended with fine Kenyan ingredients to make a clean, lighter taste, sugar-free and quality crisp beer to appeal to those aspirational drinkers that want a modern but accessible beer with premium flavour, enjoyed every day on light drinking occasions such as during a meal with friends, lunch or afternoon de-briefings.

Mr Kerago noted that the can is an ideal choice for many consumers because it is light in weight, convenient, chills quickly and is easy to carry.

“Plus, from an environmental point of view, it is more eco- friendly,” he added.

Canned craft beer is becoming an increasingly popular choice across the world. Research demonstrates the booming growth is driven by consumer trends and attitudes toward packaging. Consumers love cans because they are portable and sustainable.

WhiteCap is the leading local mass premium brand that holds world-class premium attributes whilst still rooted in local values. With a heritage of quality, its appreciation dates back to the pre-colonial era and journeys through to the present. Initially, it was predominantly consumed by white settlers and was later adopted by the newly-empowered discerning Kenyan consumer.